The Seven Principles of Web Design

As explained by magicians Penn & Teller:

URLs are Penn & Teller’s “switch” — it’s well understood that I can switch elements just by pointing to a link, never-you-mind clicking! And with AJAX, we have a complete browser within a browser for switching out content. And the kicker? The term AJAX was coined by Jesse James (Garrett)! So, you know that deception is involved!

Please add your ideas on the correlations between in the comments!